College profile
Northwood University
MI · Private nonprofit · Small city · 2,074 applicants 2023
A parent's read
- The 6× payoff headline requires aid. Without aid this runs ~$48,780/yr. There's no income cutoff for need-based aid — whether you qualify depends on the gap between a school's price and your family's finances, so at a price like this even six-figure incomes often show need. Families who receive aid average ~$27,232/yr — against that, ten years of median earnings run ~6× the cost. Run the college's own net-price calculator before anchoring on the multiple.
- Ask the submit question deliberately. This college is test-optional — but at many such colleges, applicants who submit strong scores are admitted at meaningfully higher rates. “Optional” is a strategy decision, not a pass.
Composed from this page's data — every claim is backed by a number in the sections below.
Parent/student verdict
AccessibleAccessible for most applicants.
Best for
- Students focused on Business, Management, & Marketing (the school's signature program)
- Families wanting a small liberal-arts experience
Verdict is composed from this college's structured data (admit rate, SAT bands, net price with aid and at full price, Carnegie classification, scholarship grids) using transparent rule thresholds — not a chat-bot's opinion.
What are your child's odds here?
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Institutional snapshot
What kind of college is this?
Source: federal IPEDS Admissions 2023 for scores + admit rate; federal College Scorecard (20260606 vintage) for earnings + outcomes. SAT/ACT bands are the 25th–75th percentile of enrolled submitters.
Outcomes & cost
What graduates actually earn, finish, and owe.
Federal College Scorecard data. Earnings are median annual income measured years after entering. Debt is for federal-aid borrowers only (cash-pay students aren't counted).
The real cost
What Northwood University actually costs
Which side your family lands on isn't set by any national income line — it's set by Northwood University's own aid decision: the gap between its price and your family's finances.
Your odds + estimated cost across your whole college list, side by side.
The payoffTen years of typical graduate pay minus four years of cost — how many dollars ahead a typical graduate runs by year ten. Check both the full-price and with-aid versions to see which applies to you; median pay reflects who a college admits and what they study as much as the college itself., both ways
+$436K ahead at full price +$522K with aidSource: College Scorecard (average net price among Title IV first-time, full-time undergraduates who received aid) and each college's published cost of attendance. We don't show the federal net-price-by-income brackets: their categories were fixed in 2008 and never adjusted, and none of the averages is your family's own number — the full story. Payoff = (10-yr median earnings × 10) − (4 years of cost), in dollars — how far ahead a typical graduate runs by year ten; medians travel with the students a college admits and the majors they choose as much as with the college itself. Full price is the published cost of attendance; earnings are 10 years after enrollment, all majors combined.
What students study here
Most popular majors at Northwood University
Top 5 fields of study by bachelor's degrees awarded (most recent IPEDS Completions). Use this to see what Northwood University actually graduates — not just what it markets.
What those majors earn here
Median earnings 4 years after entry, by major — Northwood University's own graduates, not national averages.
| Major (CIP) | 4-yr earnings |
|---|---|
| Specialized Sales, Merchandising and Marketing Operations. | $77,647 |
| Business Administration, Management and Operations. | $68,679 |
| Public Relations, Advertising, and Applied Communication. | $68,008 |
| Finance and Financial Management Services. | $67,477 |
| Accounting and Related Services. | $64,405 |
| Computer and Information Sciences, General. | $63,804 |
| Marketing. | $62,860 |
| International Business. | $62,720 |
| Health and Medical Administrative Services. | $55,020 |
| Sports, Kinesiology, and Physical Education/Fitness. | $50,699 |
Sources: IPEDS Completions (C2023_a; bachelor's-level first majors, 2-digit CIP family — share is of the top 5 only) · College Scorecard program-level outcomes (PP-FOS). Full college-vs-major comparison: /college-outcomes →
Student body & economic mobility
Who attends here — and what the campus adds.
Opportunity Insights data. It measures two things at once: how many lower-income students a college enrols, and how many of them reach the top earnings quintile later. A high rate says the college does both — it does not establish that the campus caused the earnings, because the students it admits differ from the students it doesn't. Read it as a signal about access and destination, not as proof of value added.
Full leaderboards: /college-mobility →
Alternatives to Northwood University
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At a glance
JSON · Using this page with an AI assistantNorthwood University is a private nonprofit four-year college in MI. It admitted 84% of applicants (2,074 applied, 2023). Test policy: Test-optional.
Cost: about $27,232 a year on average with aid, $48,780 a year at full price.
Median earnings ten years after entry: $63,075 a year. Payoff, meaning ten years of that pay minus four years of cost: $521,822 ahead with aid, $435,630 ahead at full price.
Highest median earnings four years after the degree, by program: Specialized Sales, Merchandising and Marketing Operations ($77,647); Business Administration, Management and Operations ($68,679); Public Relations, Advertising, and Applied Communication ($68,008).
Economic mobility (Opportunity Insights): 10% of students came from families in the bottom fifth of income, and 24% of those reached the top fifth as adults.
Machine-readable version of this page: https://highschoolreach.com/colleges/northwood-university.json